Feastables x Super Mario Galaxy (Limited Edition Campaign)

For the launch of Feastables’ limited-edition Super Mario Galaxy release, I partnered with Creative Director Jason Letkiewicz to translate an established brand voice into a cinematic, high-impact campaign.

The creative direction was rooted in the fast, high-energy language of the Jimmy Donaldson universe, requiring a deliberate shift in approach. My role was to step into that framework and elevate it through performance, pacing, and visual execution, ensuring the final piece retained its authenticity while achieving a higher level of craft.

Production took place in San Francisco during Super Bowl weekend, bringing a unique set of logistical constraints. Navigating those challenges, we built a fluid, responsive production that could move quickly without sacrificing intention or polish.

I directed both Jimmy Donaldson and Keegan-Michael Key, shaping performances within a tightly defined comedic tone while pushing for specificity and clarity in each beat.

The campaign quickly gained traction, surpassing 9 million views on Instagram and 16 million on YouTube, with additional reach across digital platforms.

This project reflects my ability to step into an existing creative ecosystem, honor its voice, and elevate the execution, bringing a level of precision and cinematic thinking that enhances, rather than redefines, the brand.